Community & Onboarding
Medieval Empires
150K+
Community
Scaled the community to over 150,000 members, including 149,000+ followers on X, while helping onboard thousands of players into the ecosystem.
Web3 Growth · Ecosystem · Distribution
Web3 growth
that actually compounds.
I help Web3 projects grow through ecosystem strategy, partnerships, creator networks, community building and long-term brand positioning. Not short-term marketing gimmicks.
150K+
Community built
30K+
X followers
5+
Ecosystems scaled
Free Tool
How strong is your army?
Knightscore turns your X following into an army and shows which force from history it rivals. Free, no login, shareable in one click.
Case Studies
Results that matter.
Not screenshots of dashboards. Real work inside real ecosystems.
Ecosystem & Positioning
Tracer
GTM
Ecosystem Lead
Leading Growth & Ecosystem initiatives, helping position Tracer as the environmental infrastructure layer for Web3.
Creator & Ambassador
Immutable
Official
Ambassador
Official Creator & Ambassador focused on ecosystem education and adoption across gaming and infrastructure.
Ecosystem Growth
Polygon
Ecosystem
Partner
Worked alongside projects building within the Polygon ecosystem while supporting ecosystem growth initiatives.
What I Do
Four ways to work together.
01
Fractional Head of Growth
Become part of your leadership team and own growth strategy end-to-end. From roadmap to execution.
02
Growth Advisor
Strategic advisory on ecosystem growth, GTM, partnerships, token adoption and community.
03
Ambassador Programs
Build authentic ambassador and creator programs that actually convert. Not incentive farms.
04
Creator Marketing
Content strategy, organic growth, thought leadership and creator activation at scale.
Why Knight Collective
Why founders
work with me.
The industry doesn't need another marketing agency. It needs operators who have been on the inside.
Instead of generic marketing
I have actually built communities.
Instead of buying influencers
I build believers.
Instead of vanity metrics
I focus on sustainable growth.
Instead of agencies
You work directly with me.
About
Hi, I'm Luc Berkefeld.
Former military officer turned Web3 growth operator. Over the past years I've worked inside some of the industry's fastest growing ecosystems, helping projects build communities, attract creators, launch products and create long-term growth.
From scaling Medieval Empires to over 150,000 community members to leading ecosystem growth initiatives at Tracer, my focus has always been the same:
- Build communities that stay.
- Build ecosystems that grow.
Follow the Journey
30k+ founders
follow along.
Real-time notes on ecosystem strategy, community building and what's actually working in Web3 growth right now.
@LucBerkefeld on XThe Process
Four steps. No fluff.
01
Discovery
Understand your ecosystem, goals and the real bottlenecks.
02
Strategy
Design a growth thesis rooted in distribution, not tactics.
03
Execution
Ship. Partnerships, creators, community, inside your team.
04
Scale
Compound the wins. Systems that outlast any campaign.
Need someone who can actually execute growth?
Whether you're launching a protocol, growing an ecosystem or building your community, I can become an extension of your team.